The Innocent Big Knit

Innocent Smoothies

Craig Young's commercial for Innocent’s Big Knit campaign was produced by Dan Cleland and launched in 2013.  For the past decade, Innocent have run the Big Knit campaign, asking members of the public to create the signature woolly hats for Innocent smoothie bottles as seen in store. For every hatted bottle sold, 25p is donated to Age UK. So far, over one million bottles have been given a woolly hat.

Craig adopted Innocent’s characteristic homemade feel to create this wonderfully charming film.