Urinjye

Girl Effect

From international NGO Girl Effect comes Rwanda's first youth brand, Ni Nyampinga made for girls, by girls. Positive, inspiring, educational and entertaining, it's a multimedia editorial platform spanning magazine, radio, and mobile. 

Sakwe is their radio drama made for young people in Rwanda, and this premieres Urinjye their debut music video featuring all seven characters, Ngabire, Mutoni, Valentine, Gigi, Anik and boys Kagabo and Pazo.  The chorus celebrates that 'nothing is impossible, when we work together.'
 
Directed by Debs Paterson with Cinematography by Caleb Heymann and Produced by Dan Cleland.